Harvard Magazine "How People are perceived in business"
Posted By
Kusar on Nov 4, 2010 11:05am PDT
This month's Harvard Magazine profiles social psychologist Ann Cuddy, who teaches at Harvard Business School, and writes about two critical values in how people perceive and categorize others--warmth and competence...The article is fascinating as Cuddy has researched the interplay between these factors, how the halo effect is created, and the tension that exists. She writes that, "people tend to see warmth and competence as inversely related. If there's a surplus of one, they infer a deficit of the other." Original article; pdf version